It was an impossible task. Like, has anyone in the history of hip-hop managed it? I won't deny I haven't heard every rap album ever, with some acts and artists glaring (deliberate?) holes in my accumulated knowledge of that scene. If the self-proclaimed 'Genius' couldn't make the transition from underground critical darling to the mainstream however, what hope have any other, I ask thee? Even the full might of the Wu-Tang Clan had a shaky crossover with Wu-Tang Forever, while only Method Man managed anything considered a successful solo career by that point (maybe ODB too, though more for features). And now the Wu member most known for having the deepest, thought-provoking lyrics was having a stab at commercial success too? Oh dear, this won't go well, will it?
Not that it was a deliberate attempt at crossover success on Mr. Grice's part. Indeed, the very title of GZA's
Beneath The Surface provides a perfect example in its opening salvo. Amplified Sample is a solid club banger to kick things off, followed by the moodier, street-tales titular cut featuring string loops right out of a 'Shaolin' slums scene. Then, two skits, followed by another club banger in Crash Your Crew. Rinse, repeat, and it doesn't feel like I'm getting the same deep insights and clever wordplay as Liquid Swords anymore. Much less the classic RZA production either, mostly stepping back while his assortment of proteges take over the console (Mathematics, Arabian Knight, Inspectah Deck, others). Nor are there many members and affiliates of the Wu making guest spots either (Masta Killa, Method Man, and Killah Priest the most prominent of the bunch). All par for the course when it comes to this era of Wu-Tang solo projects, true, but all reasons folks consider these years the start of the Clan's decline.
If anything, Beneath The Surface cemented those hushed whispers into general discourse, what with it failing to fulfill the hype expected of it. And despite multiple tries at hearing more beneath its surface, my impression of the album hasn't changed in two decades. Maybe I'm just too dumb, but my thoughts aren't uncommon. Still, d'at building bass in High Price, Small Reward tho'!