Tiga - Ciao! (Original TC Review)

Turbo: 2009

(2022 Update:
Mr. Sontag certainly seemed primed for a shot at super-stardom in this long-ago time of 2009, especially as the Era Of Guetta was nigh. Instead, he waited over half a decade for a follow-up album, and hasn't released another LP since. Still out there DJing and making collaborative singles though, so seems to be doing alright for himself.

Nothing much else to add to this review. The 'maximal' Ed Banger stuff is very much stuck in the '00s, but all the charming synth-pop tunes hold help. I still randomly get Shoes stuck in my head, though that might be more due to Neebs Gaming naming one of their NPCs in Conan Exiles that. It's funny when you know the context, I swear!)


IN BRIEF: Getting better.

With Ciao!, I think we can finally put an end to the big question surrounding Tiga’s career as a solo artist: just how serious is he being? The answer is rather serious after all, at least as serious as anyone can get when it comes to synth-pop of this sort. It was tough to tell, though, since there was always this sense that he was merely toying with the novelty of the genre, making it his personal playground to indulge himself with surprisingly fun covers of unexpected tunes. Then, once the faddism of it faded, he’d move onto whatever whim fancied him from there (remember, this was the guy that at one point wasn’t averse to pushing drum ’n’ bass DJ mixes on his label Turbo). Yet, after the relative success of Sexor, it seems he decided to properly pursue this avenue further.

In that regard, Ciao! is a very easy record to form an opinion on. Do you like synth-pop that holds silly-silly nonsensical lyrics about shoes and the time being “sex o’clock”? Then you’ll love this, no question. Not to say Tiga doesn’t stretch lyrically elsewhere on here, but that isn’t the aim with Ciao!. This is dance-pop at its simplest, and complicated wordplay only gets in the way (just ask The KLF).

That said, there is a degree of musicianship going on here that prevents Ciao! from easily being dismissed. Having Soulwax, James Murphy, Jori Hulkkonen (naturally), the better-half of the Dahlbäck brothers, and Gonzales of Feist-production fame in the studio with him certainly helps, but fact of the matter is Tiga has long had an ear for knowing a good hook, even if he’s liberally borrowed from others. Beep Beep Beep? Shoes? Luxury? Mark my words, those songs are going to lodge in your head and set up residency for a while. Elsewhere, you’ll swear you’ve heard some variation on these tracks on your local Jack.fm radio station. The piano in Turn The Night On, for instance - damn, where have I heard that before? Or those backing “ah-ah-ah, ah”s in Speak, Memory (oh, that’s right, Billy Idol’s Dancing With Myself).

The funny thing is, for a guy that made his early reputation as a purveyor of great underground music, Tiga’s pop leanings fare much better than most of his purely techno tracks. What You Need’s abrasive out-of-tune maximal-synths is fun enough and Overtime has a good deal of solid instrumental build-up at the beginning, but Mind Dimension is just… ugh. What the hell is even going on in this? The beats limply plod, sounds interchange aimlessly between spits of acid and farty squelches, and by the end you realize the track has amounted to nothing of note (Jesper Dahlbäck, who co-wrote this, must be picking up some bad habits from his brother John); Shoes, such a ridiculous (though fun!) song on its own, sounds utterly brilliant as a follow-up. And yet, somehow, Mind Dimension too gets lodged in your head. Damn that Tiga!

Then, at the other end of the spectrum (and the end of the album), we see Tiga’s songwriting mature in such a way I’m sure no one could have predicted. Gentle Giant’s melancholy keyboard tones and solemn mood seems to bring out the very best of Mr. Sontag’s singing capabilities, but more impressive is he can be credibly serious if he so chooses. The ten-minute opus Love Don’t Dance Here Anymore then solidifies this assumption, and you’re left wondering, if he’s clearly capable of this, why fall back on simple synth-pop ditties?

In that regard, Tiga seems to have come to occupy an intriguing musical area between hipster-faves Chromeo and festival-faves Hot Chip. On one hand you have music that is clearly satisfied in being somewhat campy, yet it still displays a creativeness that belies its pure-pop sensibility. Tiga seems to be stuck at that crossroad of where to take his music next.

This isn’t to say Ciao! is some kind of revelatory genius of songwriting - it honestly isn’t. The final couple tracks aside, the music is about as candid as dance-pop gets. Whether you enjoy this album in the long run will probably boil down to how long you find Tiga’s performance charming. As it stands, Mr. Sontag still is an incredibly charming fellow, but unless he’s willing to grow as a songwriter, charm will only carry him so far.

Written by Sykonee for TranceCritic.com, 2009.© All rights reserved.

LongWalkShortDock - Casual Tea (Original TC Review)

Lunarian Records: 2009

(2022 Update:
Talk about a flashpoint in time. While I can't say Mr. King's career ever took off at a global superstar level, he's certainly become one of the premiere fixtures on the American West live P.A. circuit. This was written shortly after his first, almost innocuous performance at the Shambhala Music Festival, but it wasn't long before his annual sets turned into one of THE weekend highlights every year. Not too shabby indeed.

As for the music, this has held up pretty well. Yeah, it's definitely a product of its time, but the songcraft holds strong-style in spite of whatever Ed Banger-era attributes drip through. It almost feels like a forgotten album in Dave's catalog now, his profile growing much larger after the fact with the headbangers as heard live. No time for sentimental downtime when moshing away with stage flailers, I guess.)


IN BRIEF: Criminally overlooked.

(2022 Edit: Removed an overlong, unneccesary anectdote that served as a lead-in; just get to the point, 2009 Sykonee!)

Some of the best bangin’ techno albums I’ve heard - Speedy J’s Loudboxer or L.S.G.’s The Black Album, f’st’nce - lose something at a purely primal level when listening to them from the comfort of home, which unfortunately also loses part of the appeal of what makes such music work. It’s rather impractical to be lazing on a couch with tea while beats are blasting out of your speakers, urging you to get your flailing mosh on.

Such concerns arose when it came to the debut album from up-and-coming local-scene hero Dave King; aka Longwalkshortdock. Given the Northwest’s isolation from the rest of the world, it wouldn’t surprise me if our overseas readers haven’t heard of him, especially so because King has made his reputation mostly on the live circuit (ask anyone who’s seen him at the Soundwave Music Festival, and you’re sure to be met with an outpouring of hyperbolic praise). Without a doubly-doubt, he is a sight to behold live, as King seemingly turns into rubber, flailing about as he serves up an excellent entre of ready-made maximal techno mosh and chip-tune thrills. His stage energy is highly infectious, with tunes that tap into the best aspects of techno bedlam, any show quickly turning into a rockingly rowdy gathering. How, then, can you possibly transplant that intensity onto an album format?

Frankly, you can’t. So it’s just as well that King hasn’t tried. Instead, Casual Tea presents itself as a proper album, with tracks of various styles, tempos, and length. Hey, it worked for Liam Howlett, and while this truthfully is no Jilted Generation, there are plenty of things about LWSD’s music that still works in an album context. Let me detail a few such things!

Actually, the opening track is as good an example as any. Will I Dream contains a bunch of elements that sum up King’s tunes nicely: nu-electro-funk, maximal-aggressiveness, 8-bit glitch, dreamy melodic backings. Okay, so that sounds par for the course for a lot of electronic music these days, but here’s the catch: King does it better than many another. His beats, though admittedly brick-walled in the production department, hit you with force and purpose, urging you to wildly wobble about just as much as the man himself. When his synths are cranked to the red, it still sounds clean and clear, not cartoonishly distorted like many an Ed Banger tune. The chip-tune bits are effectively handled and the backing melodies are just trancey enough to let your mind float on. What makes all this better though? It’s the fact that the track keeps moving forward, constantly building upon what came before. After some six minutes, from where you’d expect a track of this sort to wrap up, King unleashes an extra assault of funky goodness. Why he do that? He don’t need to do that. But he did do that, and Will I Dream is so much better that he did do that.

Many of the cuts on here work this continuous build, sending his tracks to energetic highs few contemporaries seem willing to go. Horse Fly, I’m So Bad I Make Medicine Sick, High Expectations, Knowin’ That You’re Goin’ - all strong examples. Beyond that, though, King keeps his album fresh throughout by dabbling outside this field. Of course, you have your electro-funk numbers, but how’s about something more on the industrial side in Born At Night or I Will Kill You With Techno, where he drags his synths through gravel pits and distorts his voice in such a way that would make Cabaret Voltaire happy. Melodically blissful tracks Keep It Round, Sara Purple, Warm Girls, and Why Do I Bother prove King’s more than just a one-trick maximal pony, and the all-out chip-tune closer You Can Have It is a hoot, only missing some actual NES themes as has been known to be heard in his live sets.

And dammit, some of King’s tunes are just undeniably catchy. The clear highlight - High Expectations - is already a wildly fun bit of warbled techno, but I dare you to resist bellowing out in unison “I want someone who grabs my soul, and sets my heart on fire!” during the track’s chorus. Go on, try. Ah-ha, I knew you couldn't.

Casual Tea is as strong as any EDM debut you’re likely to come across these days - it easily trumps several other albums that have received gratuitous amounts of promotion in recent years. Even if you’ve grown rather sick of nu-electro tropes, the infectious energy King has infused his music with will have you throwing such cares to the cliffs. Despite LWSD’s profile being nearly nonexistent outside of his local scene right now, an album like this clearly proves he has the chops to make it on a larger stage. With luck, Casual Tea will help push his career to higher pastures (even without the need to resort to a gimmick like a mouse-head). If not, well, you can always say that you managed to grab your hands on a true underground classic, one that will end up being worth stupid amounts of coin at Discogs a decade on.

Written by Sykonee for TranceCritic.com, 2009 © All rights reserved

Benny Benassi - Rock'N'Rave (Original TC Review)

Ultra Records: 2008

(2015 Update:
I recall hating this, but upon re-listening to Benassi's sophomore effort, it wasn't as bad as I remember. Surely it was within the review itself that my bile had been expunged, snarky quips galore shot upon one of dirty electro's founding fathers. Nay, t'was not here either, generally positive things said even while remaining properly critical. Hell, I even gave some praise to I Am Not Drunk, and that song's awful. Maybe taking on a temporary douche-bro mindset truly does help in seeing things from the other side, an appreciation for the trashy dumb-fun aspect of club culture. That, or I suspected things would only get worse with the advent of disposable EDM in the following decade.

Speaking of, no surprise Benassi's hitched another wagon onto the festival anthem house scene. His recent singles could be any number of Guetta/Hardwell clones though, not even retaining the sleazy charm that marked his early work. Makes some of the tripe on this album come off far more original. Still, if you've got a hankering for the old Ed Banger 'maximal' sound, stick with Boyz Noise.)

IN BRIEF: Marginal satisfaction.

Oh dear, we aren’t actually going to do this, are we? Oh yes indeed we (or at least I) are (am). After so many months of giving the collective nu-electro house scene the thumbs down, we’re going ahead and reviewing the new album from the man that propelled the sound into the stratosphere of popular taste with his hit single Satisfaction. No good can come of this, right? Tsk, you wound us with your petty assumptions.

Thing is, most of our criticisms of the genre tend to fall upon the stagnant Swedish side of things, where farting basslines dominate; but we here at TranceCritic have remained rather neutral where Benassi and his sleazy side-chaining clones are concerned. Chalk it up to a kind of love-hate relationship with Benny: he has undoubtedly produced some fun house music, but due to his catering to the tastes of mainstream lowest common denominator, not much of it holds up when placed under scrutiny. Still, he knows his role, and we know he knows his role, so we often let his brand of nu-electro go; let him enjoy his success while the sound is hot.

Popular trends are fleeting, however, and a little over two years ago, when last we talked of Benassi [at TranceCritic], we predicted the sleazy side-chaining gimmick would be wearing out its welcome. Sure enough, Benassi's nu-electro has been usurped in clubbing circles for a thrashier trashier kind of sound, feeding off the arena rock vibes acts like Justice brought to the forefront of dance music. Never being one to innovate but always one to capitalize upon a hot trend, Benny’s hopped on this latest bandwagon, and offers us his second album titled Rock‘N’Rave.

And he (plus producing partner Alle Benassi, remaining in the background while his brother Benny’s grabs the spotlight) does whip up some suitably rowdy numbers that’ll work perfectly fine in your typical weekend club; however, when stacked against much of the dance-rock material released this past year, it pales in comparison. Far too much of it sounds like Benassi approximating what he figures to be the Ed Banger aesthetic, hitting you with blunt out-of-tune riffs permanently cranked into the red; sometimes it works (Rock‘N’Rave, U Move U Rock Me) but most of the time it’s a noisy annoyance - which has often been the main criticism of this genre right from the beginning anyway.

Benassi hasn’t completely abandoned his bread and butter, though, and whenever he brings the harlots and side-chaining out, the tracks surprisingly fare better. I Am Not Drunk, for example, is a fun bit of boozy-woozy hedonistic-dance indulgence. And then there’s My Body and Who’s Your Daddy, which prove Benassi a capable producer when he plays to a chick’s sense of tease. Unfortunately, they also have their problems: despite My Body’s fun rowdy nature, the side-chaining in its main melody is atrocious, some of the worst I’ve heard in a while; and compared to the original version of Who’s Your Daddy, this Pump-kin mix lacks spunk.

Still, those bratty girls are far more entertaining than most of the guest vocalists Benassi has brought in. Aside from Come Fly Away, which features euro-dancey pop lyrics courtesy of Channing complementing old-school rave riffs (sweet! ...until you realize the track doesn’t really go anywhere), it seems we’re in an emoting boy-band audition session. Good god, it’s bad enough we’ve been having to hear it in bad euro-trance, but now in dance-rock too? Enough already.

Ah, hell. I’m getting too critical over this music, aren’t I. That’s not the right frame of mind at all for Benassi’s type of music. Hold on a moment while I slip into something a little more suitable...

*Downs half-a-dozen jagerbombs; shot-guns a Rock Star; rails a line of blow off the ass of a trampy twenty-something gal wearing tacky sunglasses; spikes hair into frosted tips*

So, bro! This Benassi shit, man! Fuckin’ killer shit, eh bro? Oh fuck ya’, man! Listen to those fuckin’ FAT beats and... oh fuck! Dude!! Check out those two sluts fucking frenchin’, bro! That’s fucking AWESOME! Yeah, you go, bitches!! Wooooo!!!!! Oh, hey, bro! Benassi’s fucking the SHIT, man! Look how he gets those skanks wet and horny. Damn, I’m gonna get me some pussy tonight, I shit you not, bro! Benny Benassi, woooo!!! This shit’s off the HOOK!

Hey, bro, got any blow?

*sobers up*

Ugh, what happened? Where was I? Ah, right. Guest vocalists. If you like your male vocalists sounding overly emotional and earnest, you’ll probably enjoy the guys on Rock ‘N’ Rave. And I have to admit Shocking Silence isn’t too bad of an offering, even if it’s merely style-biting Marco V’s False Light.

The second disc is mostly remixes and some of Benassi’s ‘vs’ projects assembled together. None of the remixes are worth your time (Eclectic Strings is a dub of My Body, and sounding woefully inept without Mia's skanky vocals). The rest sounds like Benny’s attempt to replicate the success of Bring The Pain by capitalizing on some other current trends (classic house revivalism in the case of Black Box, and punky indie rock in the case of Iggy Pop); Bring The Pain actually is some fun, even if I can’t help but be reminded of Jason Nevins and Run DMC, but the other two are wholly unnecessary and uninspired reworks, making me just want to listen to the originals instead. Pretty much a toss-off, CD number two is.

So, perhaps this was to be expected after all. There’s no doubt Rock ‘N’ Rave has moments that’ll entertain, even if it’s mostly in a drunken-dumb kind of way. As an album, though, it isn’t the kind of thing you’ll be playing much from front-to-end. While you may whole-heartedly accept Benassi’s change of direction, his execution of it all sounds uncertain, as though he’s only doing this in order to keep up with contemporary clubbing consciousness. Whether his fanbase picks up on this remains to be seen but, in the long run, finding any kind of Satisfaction on here will be difficult. Oh yes, I went with the bad pun; deal with it, bro!

Written by Sykonee for TranceCritic.com, 2008. © All rights reserved.

Boys Noize - Oi Oi Oi (Original TC Review)

Boysnoize Records: 2007

(2014 Update:
Who'd have thought after the great 'maximal' techno wave of 2007 crested and passed, it'd be Boys Noize still standing tall half a decade later? Justice, Digitalism, the whole Ed Banger crew - all faded and, while not gone, seldom discussed anymore. Meanwhile, some German who seemingly jumped on the bandwagon kept going and found a comfortable role within the burgeoning EDM festival scene. I suspect it's due to Ridha's canny adaptability as a DJ, whereas the others were more producers-first by comparison. Either that, or being buddies with Tiga sure does pay off in this industry.

Also remarkable is how the good parts of Oi Oi Oi hold up. You'd think they'd be totally dated by now, but Boys Noize somehow tapped into a timeless bit of dance music excess, like AC/DC at their cock-rockiest best. Even the drabber points of the album sound fresh now that we're not constantly bombarded by tracks of this sort. The Battery's still dogshit, though.)


IN BRIEF: Proper L.E.F.

Mr. Ridha’s been a busy boy in recent years. After seemingly ready to coast along on an electro-house euro-trashy blend as Kid Alex - forever earning royalties from Fame and Young + Beautiful - he goes and realigns his focus more on the Boys Noize alter-ego, as it has more in common with the kind of material that has Justice the talk of the town. Way to go and jump on the bandwagon, Mr. Ridha!

Heh, actually, that’s not accurate but it does seem the ‘maximal’ push is in full-on attack mode now, with singles and albums from several Europeans ready to rescue techno from the navel-gazing ‘plink-plonk’ monotony of minimal. Berliner Alex Ridha is the latest to offer his take on the sound, and he doesn’t hide his influences much. In a nutshell, take one cup of Daft Punk’s uncanny knack for finding a catchy loop and doing next to nothing with it, take another cup of the siren-like squall of 808 State’s Cübik, sprinkle in a little unpredictable glitchy spice, and you’ve got the bulk of Oi Oi Oi.

And Boys Noize is indeed noisy. Having gone to the Hard School Of Spinal Tap Rock, every big riff he comes up with is pushed to the threshold of volume; those little red lights on your monitors will be earning their keep when tracks like & Down, Superfresh, and Oh! blast forth. It makes for quite the drunken rowdy sound, which is perfect sense with a few beers in your body and the testosterone is flooding your system. When Ferry Corsten was blathering on about his Loud Electronic Ferocious direction [in 2006], Mr. Ridha’s material is probably what everyone was expecting. But is it music? Er... not as much.

For sure, there are some blinders on this album. Oh! is like capturing the perfect storm of dance music excess: rhythms that pound, incredibly infectious robo-vocals, and reckless distorted riffs that Ridha can barely contain from destroying the speakers. Opener & Down captures this feeling too, although doesn’t fire with quite the same intensity.

And sadly, & Down’s execution is where a number of these cuts lie: an unfortunate gray area of exuberant but unfulfilled potential. There’s only so many times you can hear a short loop play over and over and over before you ache for something more done with it. Even Daft Punk, whom practically wrote the book on this technique, don’t get away with it all the time (and do more than they should in my opinion, but that’s another rant for another time). Of course, these work great in a club environment, where one’s attention span doesn’t last much longer than ninety seconds, yet the fact remains it leaves something to be desired on the musical front. Arcade Robot, Shine Shine, and Lava Lava all hint at something special in their opening minutes but fail to deliver in the end, continuously running round and round in the same sonic circle (although Shine Shine does come away the better for adding an additional loop along the way). By the time Don’t Believe The Hype rolls along - probably one of the best tunes to be had on Oi Oi Oi - Boys Noize’s whole distorto-filtered loop sound has gone from ingenious technique to gimmicky shtick.

Ridha does inject some variety into the proceedings, producing a few tracks that dabble away from the ‘maximal’ sound. However, with the exception of Let’s Buy Happiness - a more intuitively melodic track than the others - most of these are little more than passable electro diversions. Again, they suffer from the same problem as the other tunes, in that not enough is done with them, going through the motions as far as this sound is concerned and coming off as mere album filler. Superfresh attempts to blend a few ideas together but makes use of a horrid chunky nu-electro fart bass noise that is ridiculously over-the-top and completely lacking in finesse ...which is probably the point, but still doesn’t make it any good.

And then there are the batteries. Wu-Tang sounds like a lame Tone Loc instrumental, yet is a masterpiece compared to the disaster that is The Battery. Take one monotone fart bass sound and loop it over a bare-bones breakbeat for five minutes; throw in the odd hi-hat fill, and you have one of the most idiotically awful cuts I’ve heard all year.

Still, perhaps these are just unfortunate stumbles. The Berliner is fully capable of coming up with the goods, as is evident with his excellent remix of Feist’s My Moon My Man (included here as a bonus). Listening to it in the closing moments, thoughts of ‘what could of been’ only strengthen as you realize Oi Oi Oi would have been much more had Ridha not settled on the simplest of dance music arrangements.

In the end, the Boys Noize debut is a mixed bag. Yes, the highlights are awesome but the album as a whole comes up short in the musical department, and no amount of cranking your amps to eleven will ever hide that fact.

Written by Sykonee for TranceCritic.com, 2008. © All rights reserved

Vitalic - Flashmob (2013 Update)

PIAS America: 2009

(Click here to read my original TranceCritic review.)

I take it back. After hearing the lead single for Vitalic's new album, Rave Age, the doubts crept in. It had all the hallmarks of pandering to dumb-fuck festival EDM goers, though with just enough catchy Vitalicness to barely give it a pass. Still, I sure as hell didn't want to hear what the full album might sound like if he was going in that direction. No, maybe it would have been better to do things proper-Leftfield-like and called it quits after two albums, go out with a legacy held intact and all that rot.

Does that mean Rave Age truly is utterly dire? Hell if I know, I haven't even heard samples from it yet. I'm afraid to. Afraid the Vitalic that blew my mind way back with the Poney EP is long gone. Afraid of the musical compromises required to appeal to the lowest common denominator to get noticed by the new breed of party revelers. Afraid that my cynicism has been all for naught, that I might actually like the damned thing and I’ll be forced to eat crow once more (shit’s nasty, especially with a side of foot in your mouth). Yes, I’d rather remain in blissful ignorance and enjoy the music I have of Mr. Vitallica (besides, I can wager a guess of how it’ll sound, given the general apathy towards Rave Age since its release).

To be fair, ol’ Pascal’s music’s never been the most subtle. It was a rediscovery of rave music’s blunt aggressiveness that helped him stand tall above all the electroclash sleaze-mongers. And even when maximalists like Justice and Boys Noize caught up to him, he still etched out a mark for himself with Flashmob, suggesting a developing maturity in his sound that could have kept him a class act while his peers dumbed down the formula for ever-more insta-gratification generic results.

It’s a funny story, the whole maximalist movement: Ed Banger Records, Digitalizm, Mylo, and the lot. It got plenty of press and fanfare, but couldn’t quite sustain itself in the upper echelons of commercial dance. It was just too aggressive for the mainstream, lacking those identifiable hooks that worm into ears and persist with insidious offspring wrapped around your cochlea; nay, just ballz-to-the-wallz noise and anthems. Well, gee, sound like something else that caught on in the last few years? Yet at a time when folks should namedrop these obvious influences, most of the acts that brought it to the fore are barely mentioned anymore, considered something of a trendy, hipster, blog-house thing of half-a-decade prior. Except for Boys Noize. He kept his name out there.

If you’re wondering whether Flashmob has held up, I say most definitely, but only because those making this sort of music - Vitalic included, apparently - have taken a step back from its potential. I never thought I’d say this about maximalist techno, but ol’ Pascal’s sophomore effort is bloody mature and clever compared to what passes for such music these days.

Vitalic - Flashmob

Pias America: Cat. # PIASA37CD
Released November 2009

Track List:
1. See The Sea (Red) (4:04)
2. Poison Lips (3:52)
3. Flashmob (4:26)
4. One Above One (3:39)
5. Still (5:25)
6. Terminateur Benelux (3:50)
7. Second Lives (4:26)
8. Allan Dellon (3:09)
9. See The Sea (Blue) (4:05)
10. Chicken Lady (3:26)
11. Your Disco Song (3:36)
12. Station Mir 2099 (4:46)
13. Chez Septime (0:34)


IN BRIEF: Respect.

Yeah, so I called it two years ago while covering V Live, but I really didn’t think ol’ Pascal would take until 2009 to release his second album. Jokingly, it was to compare Vitalic’s career to Leftfield’s career -funnily enough, the comparison remains apt. Rhythm And Stealth was seen as a quality album, yet somewhat lacking compared to Leftfield’s first; the same can be said about Flashmob . At the same time though, few will contest both are amongst the best - if not the best - in the genres they made their name in. For Leftfield, it was progressive house; Vitalic, maximal techno.

Pascal certainly wasn’t the first to introduce aggressive detuned hooks to techno but once he managed to shake free of the electroclash association from earlier in the decade, he definitely lead the charge. At first, it seemed like only he and Mylo would offer anything of note. Then, a whole collective of fellow maximalist Frenchmen emerged, the Ed Banger Records group grabbing all the headlines. The summer of 2007 undoubtedly saw this movement reach the very apex of the genre’s popularity, as acts like Justice, Digitalism and Boys Noize gained a large amount of hype and momentum -but where was Vitalic during all this?

Busy touring, most likely. Unfortunately, at a time when Pascal could have really made a stamp on the genre, he started to fade from clubbing consciousness as the newer names in the scene grabbed the spotlight. Now that he is finally back, just how much demand is there still for a new Vitalic album, especially so with maximal techno having received something of a backlash due to talentless copycats flooding the market with gimmicky knockoffs?

Well, that’s a question that’ll probably boil down to one’s personal preference over maximal in general. If you still have a soft spot for the sound, though, then Flashmob will win you right over. Even after imitators and would-be maximal stars have come and gone, Vitalic remains head and shoulders above many at this. The reason for standing tall is the fact he knows how to write songs rather than tracks. You would not believe how much of a difference this makes.

Far too many maximal producers simply take a catchy hook, amplify and distort it so the monitors bleed red, then loop it for the duration; perhaps they’ll add a drum break or additional loop, but not much else. It creates music that is instantly appealing, but lacking in substance in the long run. Vitalic, on the other hand, tends to add melodic fills or quirky twists as a tune plays out, making them richly nuanced even when the whole point is an aggressive assault of techno bedlam.

Take the titular track, Flashmob. The hook is little more than a tension builder but every loop adds something extra with each go-around, plus an added break near the end for some decent release. Funky nu-electro monster Terminateur Benelux, acid-tweaker See The Sea (Blue), and the stomp-a-long Chicken Lady work in similar ways; these aren’t subtle songs, but they do have enough going on in them that you they’re worth repeated listens.

Vitalic didn’t make his name doing maximal hooks though. Many times, it was the melodic moments that would catch your attention, and Flashmob comes with oodles of them. One Above One and Second Lives shoot straight for the anthem jugular, the kind of tunes Ferry Corsten only wished he could have made during his L.E.F. period; elsewhere, bursts of synth washes come at you in Poison Lips and Station Mir 2099. Plus, perhaps in a bit of a knowing wink to the scene that broke him, he offers an electro-trashy cut in Your Disco Song. Good fun, all of these.

That all said, Flashmob unfortunately doesn’t have many of those quirky unexpected moments that OK Cowboy had; nothing like the surprising Polkamatic or Valletta Fanfares, nor a tune like My Friend Dario, where you couldn’t help but break out into air guitar. To be fair, Pascal does bring us some decent downtempo cuts again, though Still and Allan Dellon aren’t quite as good as The Past.

It’s clear that Pascal has made his bed with the more maximal branch of techno, and if he’s going to kick out jams as solid as they’re offered here with Flashmob, who are we to complain? He was there at the beginning and, despite long breaks between albums, remains a force to be reckoned with. One can only hope that the Leftfield comparisons end here though; we wouldn’t want this to be the last Vitalic album, now would we.


Score: 8/10

ACE TRACKS:
Check ‘em all out. (well, maybe not the last one)


Written by Sykonee, 2009. © All rights reserved.