Snap! - World Power

Arista: 1990

They hadn't planned on it. Sure, they were having some fun dabbling in productions and all, but Michael Münzing already had a tidy career running clubs out of Frankfurt, all the while doing a little DJing on the side. And while he had some synth-pop success with Papa Sven and Luca Anzilotti as OFF, most of Münzing's productions were in service for the clubs he played at, even using sampling gear in his shows.

Still, any European DJ worth their salt at the turn of the decade couldn't help but notice the sounds coming out of clubs from Italy and Belgium (not to mention how sample-happy everything had gotten), American styled hip-hop and house music the new hotness. Never mind that such genres had never charted in Germany. Misters Münzing and Anzilotti figured they'd adopt an American-sounding alias, make a record or two for their own clubs and leave it at that. Only trouble is the resulting record became an international smash, a tune rinsed out at clubs, on radio, at sporting events, during high-school dances... and still does to this day. To imagine a world without The Power is to imagine a darkest timeline indeed.

There's more to the story surrounding that single of course (oh is there ever more!), but I've an album to get through here. Point is Münzing and Anzilotti had to follow that sudden anthem up with an LP, the duo and their newly minted 'Snap!' moniker going from strength to strength in the singles department. Ooops Up turned into another winner (though not quite as big in The US), and Cult Of Snap! showed they weren't afraid of injecting a little Afro-funk into their jams. And while “Benito Benites” and “John 'Virgo' Garrett III” had undoubtedly tapped into a nascent european-fusion of hip-house few others could replicate, it was rapper Turbo B who gave them their unmistakable charisma, Darren Butler's deep, aggressive American inflection often coming off like a Chuck D clone. Yeah yeah, he'd never be as politically charged as the Public Enemy frontman, but between his tone and Snap!'s wilful incorporation of Afrocentric music (in Germany!), it was enough to get Mr. Butler inducted into Afrika Bambaataa's Zulu Nation. Yes, really.

We all know the big hits off here, not to mention the charming house hit Mary Had A Little Boy (oh God, the high-school memories with this one!). The rest of World Power amounts to a little better than filler, and is probably quite wonderful if you dig those early '90s hip-house jams. Most of the tracks are just excuses for to Turbo B drop a bunch of brag raps (Believe The Hype, Witness The Strength), with Blasé Blasé the most charming with its strict Funky-Drummer throwback vibe and off-ball asides from a faux Flavor Flav (plus, that bassline!). The mid-album ballad I'm Gonna Get You probably sounds all kinds of corny on the surface, but I've no doubt 'friend-zoned' dudes everywhere play this as their anthem.

Snap! - Welcome To Tomorrow (Original TC Review)

BMG: 1994

(2017 Update:
Not much else to add to this old review. My thoughts on it haven't changed much in the ten years since I wrote it, and the story of Snap! hasn't seen much else of note happen either. They did join in on those 'I Love The '90s' nostalgia concerts that sprung up a few years ago, which is cool and all, but nothing from this album made it into their short playlists - at least, from what I've seen on various YouTube clips. I never got to go to those shows, stuck on the continent that I currently am. I'm not sure how they could have included Welcome To Tomorrow or Rame or The First The Last Eternity anyway, so drastically different from the group's biggest hits as they are. Maybe Dream On The Moon could have fit, having a similar 'rugged' rhythm as their older hip-house hits, but would anyone know that one? Yeah, thought not.)

IN BRIEF: The first mainstream trance album? Perhaps.

(to their song Who Stole It)
So, Snap!, what happened to thee?
You’re once players in this industry.
But something happened along the way;
Now your impact is forgotten today.

Alas, something did happen to the power-house dance outfit Snap! With ultra-hits like The Power and Rhythm Is A Dancer, they helped popularize a euro dance scene into a global phenomenon. At the peak of it all though, when work on their third album Welcome To Tomorrow was soon to begin, a number of factors ended up drastically changing things for the group.

The most glaring one is the absence of rapper Turbo B. Much has been debated over his worthiness as an MC. Some found him wholly unnecessary and his rhymes silly. Others quite enjoyed his faux Public Enemy persona, lending the songs he was featured on a vitality that was often missing from the many copy-cat acts that followed. Whatever your impression of him was though, he undoubtedly gave Snap! much needed stage presence considering most of the music was done behind-the-scenes. However, Turbo B and producers Michael Münzing and Luca Anzilotti (or John “Virgo” Garrett III and Benito Benites, heh) had a falling out. He wanted to get back to hip-hop, whereas they had other plans. Thus their union came to an end for the remainder of the 90s.

Yet that’s not the end of it. Snap! could easily have settled on producing stock euro house with female singers, but the German duo never wanted to be caught rehashing their former successes in those days - hence the drastic differences between their first two albums. Once again, they decided to go for a new sound, but what?

Oddly enough, trance provided the answer. It was already blowing up in German clubs in ‘94, and two albums with Jam el Mar at the helm (Dance 2 Trance’s Moon Spirits and Jam & Spoon’s Tripomatic Fairytales 2001) had shown some potential in the genre’s crossover ability. Münzing and Anzilotti also had ties to the scene, having known tastemaker Sven Väth when they performed together as Off in the 80s. Perhaps at the time it seemed like the logical course of action, but sadly Welcome To Tomorrow was a few years too early to be a successful mainstream trance album, and it greatly hurt the public’s response to it (well, aside from in Germany, obviously).

The lack of Turbo B was the least of their identity crisis. Snap! retained a signature murky bass-heavy sound throughout most of their releases, but not this time out. Welcome To Tomorrow’s production is mostly squeaky clean, even to a fault in some cases. If they wanted to create the image of a future where everything is devoid of the grime and grit of the present, they certainly succeeded there, but this was not what folks expected. Small wonder the new singles from the album were mostly met with apathy from nearly all their fans: they weren’t even sure if it was the same group anymore (which, in a sense, was true).

On its own merits, then. As a mainstream dance album with trance influences, does Welcome To Tomorrow work? At times, yes. Some of these tracks contain all those vintage elements trance was built upon, and Snap!’s offerings are as fine as anything the underground saw. Most apparent of these is Rame, where the combination of stuttery synths, sweeping pads, and Rukmani’s ethnic vocals could have found a tidy home on any old school trance compilation. Elsewhere, It’s Not Over makes for a peppy instrumental, The First The Last Eternity finds similar elements to Rame in a subdued setting with lyrics provided by their new female vocalist Paula Brown (aka: Summer), and Waves dips into ambient’s waters with Ibizan-tinged guitar provided by Markus Deml (whom some may remember from his pairing with Ralf Hildenbeutel as Earth Nation around the same time - the ties to the underground continue!).

A bunch of these other songs though... I dunno, friends. I mean, I normally don’t have much problem with doe-eyed clichés but seriously, Snap! go overboard here.

Green Grass Grow, It’s A Miracle, Welcome To Tomorrow, The World In My Hands: my God, but what syrupy sap these are. The World In My Hands is at least somewhat tolerable with a moodier tone, but the rest sound like they were written with children in mind. In fact, I think they were. Münzing had a baby daughter at this point, and it seems like his paternal instincts drastically took over his music writing, such to the point he even gives her some ad-libs on It’s A Miracle, a song about the joys of childbirth. Yes, I admit whenever I think about holding my newborn nephew, the same sentimentality does come up, but not when I’m listening to a dance record. Here, I can’t help but be just a bit embarrassed, like watching someone performing simpleton-silly googly acts to a bemused baby. And this comes from the same group that just four years prior had Turbo B rapping about lamenting a broken condom?

Welcome To Tomorrow isn’t a bad album though. It’s just very different from what you’d expect: a Snap! album, a dance album, anything really. You can throw it on and, provided you don’t blush to death from the effusive emotions at points, be reasonably entertained. Unfortunately for them, it brought the group down, and despite their continued attempts at comebacks this decade, they have remained out of public consciousness for the most part, save the continued replays of The Power and Rhythm Is A Dancer. Not exactly the future they predicted, then. Ah well.

Written by Sykonee for TranceCritic.com, 2007. All rights reserved

Snap! - Snap! Attack: The Remixes

BMG: 1996

Look, you know the hits, but their omnipresence within radioland, videoland, and sports-arenaland may have soured folks who'd been swayed in by The Power and Rhythm Is A Dancer. Why should they bother with a remix of a dance tune they only tolerate as it is, then? They wouldn't, hence clubland the only place having much use for a remix CD, and even then it’s suspect. Maybe DJs were wholly on board the Snap! train early on, but all that success tainted the underground's perspective of them. Thus, jocks that could get mileage out of Snap! remixes likely weren't having them in their rotation - not even the pop DJs, who'd just play the originals anyway.

That leaves the hardcore Snap! fans that’d collect everything they put out (*cough*). Yet such a following had significantly dwindled by the time this came out, concurrently with a ‘Best Of’ CD (dying career alert!). Not to mention the messy departing of rapper Turbo B excised his vocals from all of these tracks, including in an updating of The Power, titled The Power 96. As this is post Welcome To Tomorrow Snap!, gone are any sort of rugged, hip-house rhythms and urban vibe, replaced with standard eurodance beats and trance pads. The tune needs a rap though, and as ragga still had some popularity, in comes Turbo B’s replacement, Einstein, a euro rapper who’d been around since the late ‘80s. He’s adequate for what the tune’s accomplishing, but Snap!’s production had definitely lost an edge. The following two remixes are also by Anzilotti and Münzing (Snap!’s producers), and also aren’t much to get fussed about: Cult Of Snap! tries getting a deeper, tribal feel going, limply so, while Welcome To Tomorrow is... Look, the tune was already hammy to begin with, and ain’t no way they’d make it any better.

Fortunately, Snap! Attack: The Remixes turns remarkably fantastic following that, featuring a list of remixers that have to be heard to be believed. Oliver Lieb is here! Rollo and Sister Bliss are here! Dance 2 Trance is here! David Morales is here! Torsten Fenslau is here! Stonebridge is here! Even Resistance F’n D. is here! How on Earth did Snap! ever court such an A-list roster of house and trance producers? I’ll grant a bunch of them are German, and Snap! seemed buddies with just about every well-regarded name in that scene (remember Off with Väth?), so maybe it’s not so surprising after all.

Nor are the quality of these remixes either. Each lend their distinct sounds to their respective tunes (Resistance D. do the acid, Rollo and Bliss do the arena anthem, Dance 2 Trance the squalling, pitch-bending sawwave synths, Morales the bumpin’ New York garage, Lieb the... Lieb, I guess), with only the proto-Faithless rub of Rhythm Is A Dancer coming off weak (that ‘kick’ ...ugh). This unexpected (undeserved?) all-star cast of remixers is about the only selling point for Snap! Attack, but hoo, what a selling point it is.

Snap! - The Madman's Return

Arista: 1992

Objectivity? Oh ho ho ho, that’s a good one! I wore the shit out of my original tape – yes, tape! – a frequent go-to collection of tunes for when I wanted something ‘dark’ and ‘heavy’ during my teenaged honeymoon year of ‘techno’ discovery. Of course, Snap!’s sophomore album The Madman’s Return is hardly dark or heavy when sat against the underground of ’92, but compared to the curiosity of early ‘90s chart topping EDM, perhaps so. Euro dance as we know of it today had yet to properly emerge (Rhythm Is A Dancer certainly helped get things rolling though), while New Jack Swing and hip-house was at its apex before crumbling away. Kriss Kross’ Jump, House Of Pain’s Jump Around, and Bobby Brown’s Humpin’ Around were some of the biggest hits of that year – guess everyone just wanted to jump ‘n hump around in ’92.

Snap! itself was going through changes, a conflict of ideas for their next move. The rapper Turbo B wanted to go more hip-hop, heavily inspired by the political words of Public Enemy and the like. However, Münzing and Anzilotti- whoops, I mean Benites and Garrett III, the German producers lurking in the studio, preferred moving on from urban, the sounds of Belgian beat, trance, and 'techno' catching their ears instead.

The Madman’s Return is something of a compromise from each, the result of which an album that’s surprisingly unique and holds up two decades on (ahaha! ‘Objectivity’…). The opener’s essentially a hip-house tune with Turbo B going on about how he’s back and ready to start some shit, but coupled with clanking percussion, acid, and a deliciously grimy hook, it’s unlike any hip-house you’ve ever heard before or after. Later, Mr. B goes off on the nature of sampling in Who Stole It?, and brags a bunch on the ridiculously heavy-beat tune Money. Sure, he’s not gonna have Chuck D sweating anytime soon, but the typical euro-dance rapper’s firmly put into touch by his wordplay.

Unfortunately, the other half of the album has ol’ Durron making sexy come-ons (Colour Of Love, Believe In It, Don’t Be Shy) or offering simplistic platitudes (See The Light). The tunes themselves aren’t half-bad, mind, though the former bunch are clearly attempting to recreate the success of the first album’s Mary Had A Little Boy. Meanwhile, See The Light is Snap!’s go at another ‘techno’ hit, and you can hear Turbo B struggling for enthusiasm for it. Heck, you could also hear it in the original single of Rhythm Is A Dancer, which makes the stripped-down album version all the more awesome – instead of a silly rap, simple spoken dialog conjuring an apocalyptic future. I told you this album’s dark!

Snap! were often derided when they were still active, but as the majority of crossover EDM grew ever more shallow and tripe, folks have warmed to group’s strong production and pop perfection. The Madman’s Return is easily their peak, transitioning from fluff urban to fluff trance in a remarkably gritty way.