Geffen Records: 1986
The only Peter Gabriel album you're supposed to have, even if you're not a Peter Gabriel fan. Unless, that is, you were already a Peter Gabriel fan, enjoying his work with the O.G. Genesis line-up and his following art-rock solo work. Then
So is probably seen as a wack, commercial sell-out of an album, courting easy money with huge hits like
Sledgehammer and
In Your Eyes. Hell, he even gave this record a proper
title after his first four were eponymous. That reeks of corporate interference, and it t’was, his label insisting a title so they could market it easier. Man, did they ever,
So a mandatory inclusion in any generic advertising shot of CD collections. It worked though, convincing me to 'splurge' on
So after spotting it in a supermarket bargain bin. Anything from the '80s with that much public prominence must have some merit to it beyond the recognizable hits, right?
Sure, although this album feels so ‘80s, it almost hurts. Part of that is strictly the production standard of the time, what with the copious reverb and hall effects the decade adored, so if you can’t stand that sound, walk on by. Granted, Mr. Gabriel was partly responsible for it becoming popular in the first place, among the first employing that distinct flat, echoing drum kick everyone associates with Regean Era rock. It also doesn’t hurt having Daniel Lanois as a co-producer either, most famous for lending his talents to U2’s most endearing work. He, too, has an inescapable ‘80s aesthetic, but his widescreen style definitely suits the ambitious, ultra-dense song-writing of Gabriel, so it’s a good pairing in this case.
You know what else was big in the ‘80s? Issues, man. Globalization was rearing its head, and people in prominent positions were all on that raising awareness shtick, Gabriel no less so than any of his musical peers. Opener
Red Rain drops plenty of issues afflicting the world, the title alone a not-so subtle metaphor for the blood spilled for unjust causes. Meanwhile, gentle ballad
Don’t Give Up narrows the focus closer to Gabriel’s country dealing with Thatcherism. And despite the upbeat funk of the song suggesting otherwise,
Big Time is a condemnation of ‘80s consumerism. An unaware Patrick Bateman would approve if he wasn’t already a fan of Collins-era Genesis.
Finally, with world issues the hot topic of social conscience ‘80s folk, it also brought in more awareness of ethnic music. Gabriel was already a fan of such fusions, but with some pop sensibilities, he helped bring worldy sounds to Western radios in
Sledgehammer (Eastern woodwinds!),
Red Rain (Africa!), and
Mercy Street (Brazilian
forró!).
That didn’t stop him from getting his art-rock on at the end of
So though.
We Do What We’re Told has a meditative, rhythmic drone going for it, while
This Is The Picture gets beat-jammy with Nile Rodgers and... wait, that bass tone. Could it be...?
*checks credits* Laswell.
Again with the Laswell. What is he, the Kevin Bacon of bass?