Jive Electro: 2001
This may technically be Groove Armada's best charting album, but I contend it remains one of their most neglected, if not outright forgotten. Granted, that mostly only applies to North America, but I tells it as I remembers it, which comes with all the localized biases. It isn't so much a case of the music being bad or anything, though the deeper, soulful tunes didn't help it stand out after the peppier breakouts from
Vertigo got their name out there. No, it's almost certainly due to the fact it came out the day before 9/11, after which the whole world went into a depressive, paranoid funk. Kinda' hard to get hype to club music after that.
Tom and Andy said they wanted
Goodbye Country (Hello Nightclub) to be more upbeat than their previous effort. Can't say I blame them, so quickly getting pigeon-holed into the chill-out scene when their music was getting all the licensing deals. And when
Superstylin' dropped, that change of focus seemed evident, the track something of a riff on Bassment Jaxx' brand of radio-friendly speed garage (da' yoots today would call this 'ragga bassline', or something). Now that I've listened to this record, however, it almost feels like an appropriate comedown to post-Millenial malaise.
This rest of this album, it's just so
de-e-e-p, man, hardly the rabble-rousing hedonism promised.
Fogma, the clubbiest cut on here, certainly has some funky shuffle going for it, but there's something rather... prog, about its production too, y'know?
Raisin' The Stakes opts for some street-level funk-n-hop (Nile Rogers on the guitar, Kriminul on the rap), but it ain't super-hype either.
Healing is another 'brisker-than-average' cut, but it's so minimalist, dubby, and
de-e-e-p, you'd be forgiven for thinking it an early Swayzak b-side. And that's it for the 'club'. Well, and the opulent funk opener
Suntoucher with Jeru Tha Damaja, but even that track settles into a deep, dubby groove two-thirds in (
Drifted less so, which I kinda' prefer). So, graciously, six out of twelve tracks, and I'd really only claim three.
Not that I'm disparaging this album for false advertising or something ridiculous like that. If anything, Groove Armada still came correct for what their fanbase expected of them: more soulful, downtempo music, this time with heavier emphasis on the dubbier aspects of it. There's still moments for pastoral arrangements (
Litttle By Little,
Lazy Moon,
Edge Hill) and funkier jams (
Drifted,
Tuning In (Dub Mix)), all performed in a classier, smoother fashion than similar sounds on
Vertigo. Unfortunately, it also doesn't leave
quite the same impression for the same reason all highly-competently produced music of this sort does, getting a little lost in the ability to make it over keeping things simple and to the point.
For that reason, I can understand why
Goodbye Country (Hello Nightclub) just doesn't get the same name-drops that
Vertigo and even later albums do. Or maybe it really is that stupid 9/11 conspiracy after all. If its any consolation, I'm writing this on the eve of potentially saying goodbye to that country altogether!