Now who the Hell is this guy all of a sudden, and what's with this hit single Loser? It's got a hip-hop beat going for it, and Beck's even rapping on it, but there's bluesy, country twang making up the hook. And his appearance on the back of Mellow Gold, that's grunge wear, me bucko. It just don't add up! Awesome song though. It also propelled Beck from an utterly unknown entity to overnight star, practically sustaining his wild and wonky musical career as a result.
Loser remains Mr. Hansen's top charting single, even though follow-up albums like Odelay and Sea Change were overall better selling LPs compared to Mellow Gold. Come to think of it, there weren't any other successful chart-topping singles off this album either. Uh oh, Beck's debut is one of those albums, isn't it - known for that one killer song, and a whole bunch of forgotten filler. Pft, if you honestly believe that, you don't know Beck. Still, for many folks out there coming to Mellow Gold looking for more sing-along anthems like Loser, they were in for a world of confuddlement.
Psychedelic blues is the main name of Beck's game on this album, with liberal amounts of rock, punk, folk, and electronic beat-craft rounding things out. If you're someone who admires song writing, ingenuity, musical skill, and the swagger to pull it all off on a freakin' debut, then Mellow Gold is definitely for you. Despite lacking anything else as immediately catchy as Loser, Beck's diversity of sound is catnip for those into bold music making. There's 'soaked-in-booze' lo-fi mourners like Pay No Mind, Whiskeyclone, Hotel 1967, and Steal My Body Home (hey, who put this acid in my bourbon?), upbeat funk on Beercan and Soul Sucking Jerk, noise freak-outs like Sweet Sunshine, Mutherfucker and secret-song Analog Odyssey, and sunny psychedelic folk-rock like Blackhole and Fuckin' With My Head. Yessir, there's a lot of different kind of music on Mellow Gold, for sure. Unfortunately, that's also its problem.
While this album's supposed to have a running theme of Los Angeles on the skids, it's rather obtuse under all his mumbly-singing. Besides, that's just the blues, man, but for all folks knew, it was also Beck's style, a modern-day blues-smith based out of the City Of Angels. Confounding things further is all the stylistic hopping he does, hobbling any album flow when playing Mellow Gold front to back. It comes off like Mr. Hansen had a ton of musical inspiration and, being the youthful cavalier he was, made any ol' tune that sprung forth from his mind. And if I'm struggling with this album in this regard, I can only imagine the poor folks who only bought it for Loser. Probably left his career in the rear-view mirror post-haste. Ooh, who’s this OMC?
Ah well, who cares about those people. Beck's endured for two decades now, despite never having a commercial success like Loser again. I'm sure he's perfectly happy how things turned out thusly.
ACE TRACKS:
Loser
Sweet Sunshne
Nitemare Hippy Girl
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